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Media Marketing Concentration

Our dynamic media marketing concentration within the bachelor’s degree in business administration prepares students for career success in the rapidly evolving field of technology-based media marketing as well as traditional marketing media. Our graduates demonstrate a unique blend of marketing expertise, technical proficiency, and creative know-how.

Our media marketing concentration emphasizes new media technology and the latest industry trends for search engine optimization, consumer-based analysis, identity branding, website design and development, mobile device application design, and advertising. The BBA degree is in the university’s accredited School of Business, Media and Technology.

Job Prospects
Media marketing is one of the fastest-growing fields in the U.S. and internationally, with skilled college graduates in high demand, especially in the corporate world.

Our pre-professional program prepares our graduates to immediately enter the job market with a competitive edge. Some potential jobs include search engine analyst, social network expert, website designer and developer, mobile app developer, media marketing specialist, graphic designer, user interface designer, advertising associate, information architect, and public relations analyst, to name a few.

Our graduates have landed jobs with employers like Google, HK Advertising, Maverick Web Marketing, Sandia National Laboratory, Los Alamos National Laboratory, Desert Elements Design, Oregon Museum of Science and Industry, New Mexico Tech University, San Diego Museum of Natural History, and Ideum (Ideas + Media).

Our dedicated faculty has a broad range of expertise, including search engine optimization, website design and development, interactive marketing, social media, graphic design, publication design, visual concepts, advertising, consumer marketing, international marketing, and more.

Find out more about the media marketing concentration at Highlands today by calling 800-338-6648 or submitting the Contact Us form at the top.

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